WHY DON’T BRANDS JUMP TO THE WALLS? WE DO IT WITH THE STORY OF LAGUN ARO
After redesigning the office, the challenge was to turn it into a space that resonated loud and clear with the essence of LagunAro and the cooperative spirit.
Service
Illustration
Narrative
Client
Year
Challenge
A newly renovated space. Walls ready to keep telling and making history.
The newly renovated LagunAro building in Arrasate was ready to open its doors. It was time to give it soul and personality.
We got down to work. We had the opportunity to delve into the cooperative world and craft a proposal that summarizes the history of cooperativism and its major milestones, and the role LagunAro EPSV has played in that context.
Goal
Create a cooperative route that encourages reflection.
A route that defines the cooperative model.
That helps to understand the whys and what-fors of cooperativism.
A museum to create and drive the sense of belonging that defines us.
The result
5 Rooms. One Auditorium. 2 Timelines. 1 Hand-painted mural.
We designed and implemented a visual and immersive experience at the new LagunAro EPSV offices, a key cooperative within Mondragón. We crafted the narrative of the space to journey through the history and values of cooperativism, featuring timelines, graphic pieces, and a large mural.
Every detail is designed to encourage reflection, inspire pride of belonging, and recognize the collective nature of this model. Because it’s not just about decorating a space, but about creating a place that reminds you of who you are, where you come from… and where you are going.
A space aligned with the brand values.
A space aligned with the brand values.
