THE LAUNCH OF A CARE PLATFORM
Launching a new platform is not easy, and this Mondragón Group cooperative knew it. We co-created a strategy and then got to work.
Service
Client
Year
Web
Challenge
BIHAR had a logo, but it needed to build an entire brand identity from there.
We designed co-creation sessions where we were able to understand the challenge, learn about the project, empathize with the target audience, determine the scope and budget, and from there we mapped out a communication plan that responded to their needs.
Brand identity, narrative, voice, media management, campaigns… all this along with the creation of communication pieces that helped present and position this new service in the market.
Goal
From the opening event to the radio spots.
We defined and designed campaigns to achieve different goals and audiences: a launch campaign, a retention campaign, seasonal campaigns, or campaigns for specific audiences, such as cooperatives.
The result
Campaigns adapted to each sector for maximum impact.
We designed and deployed audiovisual pieces across multiple communication channels. From radio spots… all the way to every device. A broad multi-channel effort designed to reach a wide segment of society, ensuring complete presentation and awareness of the service.
We connected so deeply with the project that even our own grandmothers became a part of it.
Crafting an appropiate and relevant narrative connected to what is happening now.
Crafting an appropiate and relevant narrative connected to what is happening now.
