HOW TO EXPLAIN LEADERSHIP?
Let's make leadership simple.
Short and clear videos to highlight other ways of doing things.
Challenge
Talking about leadership without sounding like a self-help manual is possible.
ASLE wanted to foster a culture of shared leadership within Labor Societies. Our challenge was to translate complex concepts into audiovisual pieces that are understood instantly, are enjoyable to watch, and leave a lasting impression. All without losing relatability, pace, or rigor.
Goal
Making room for other ways of doing things, because they exist.
Creating educational videos on key shared leadership topics, with an engaging and direct visual approach.
Pieces designed to spark reflection and skill development within Labor Societies. To change up the coffee break conversation every now and then.
The result
Short, clear videos with a transformative purpose. For you and me.
From script to production, we developed multi-channel videos that explain without boring, educate without imposing, and reinforce ASLE’s identity as a driver of more human, participatory, and cooperative leadership.
Because leading better can start with a 90-second video that makes you say: "Hey, this actually resonates with me."
Because leading better can start with a 90-second video that makes you say: "Hey, this actually resonates with me."
Next project
Let's make leadership simple.