CAMPAIGN FOR TERRITORIAL DEVELOPMENT
A comprehensive and territorial communication campaign.
Challenge
Stop seeing the problem, to start seeing all the people who can help you turn the situation around from within.
Why is it that when we think about the future, we imagine scenarios that have little to do with our reality? Why do they insist on showing us and making us admire what is far away instead of Km0?
Driving the generational handover of small businesses and encouraging shopping locally, proving that local isn’t old-fashioned, but trendy.
Goal
Creating a campaign with a dual impact.
Speaking to a new generation without disguising the local, but redefining it.
Making inheriting a business sound like an opportunity, and supporting local commerce seen as a modern, conscious, and stylish act.
The result
A communication strategy from home, for home.
A comprehensive campaign with videos, radio spots, ads, stationery, digital… speaking the language of today to champion the businesses of a lifetime. Fresh visuals, direct messages, handcrafted, but with an approach with rural DNA and urban attitude.
We design pretty things. But above all, things that matter.
We design pretty things. But above all, things that matter.
