WE HAVE 2 MINUTES TO PRESENT THE PROVINCIAL COUNCIL’S PROJECT AT THE UN
We are presenting this project at the UN: will you help us?
Reto
Of course! Conveying the importance of governance in a fresh way? That too.
Because making videos about participatory dynamics where Gipuzkoa’s future is questioned and debated is fine. But taking part in the creation of this video as a Case Study to be shown at the UN? That is way cooler.
Goal
Selecting the images, the messages... creating an edit with a spark and with reflection.
A video to design an imagery that invites thought and shakes up the viewer. And all of that, to make it work for Mari Jose, Javier, Aiora, and Mathew.
Impactful pieces for the general public.
Impactful here and there, in Basque, Spanish, or English.
The result
And how did we do it?
Creating fast-moving pieces, connected to current trends, to clearly convey all the messages that emerged from the dialogues. Content that hooked because you had no similar references.
We produced over 30 pieces to communicate this experimental project. A campaign that achieved over 80K views through specific actions on TikTok, YouTube, or Instagram… talking about governance. Not bad, right?
The future never stops asking us questions. What will we answer?
