IKERLAN’S STRATEGIC PLAN IN 2 MINUTES
A new era for General Assemblies. Short and clear.
Challenge
Three pieces, three impacts.
A lot can happen at a General Assembly, and even more gets communicated. Amidst so much important information, capturing the audience’s attention can be a challenge. Beyond what is strictly necessary, the goal was to create a space to share three key messages: Case Studies, internal research, and personal stories.
Goal
Fast, dynamic, and effective pieces.
How do you tell the day-to-day story, but differently? Surprising them on home turf… quite a challenge.
Betting on fast-moving pieces with rhythm, allowing anyone to grasp the essentials… without having to review the minutes afterwards.
A different way to run an Assembly.
We create videos using original footage, connected to current trends. We steer as far away as possible from typical corporate videos. Because we have seen plenty of those in our lives, haven’t we?
A new way to communicate internally with the same quality as externally.
How great it is when the people in charge dare to be bold.
The result
A strategic plan turned into a video.
