LAUNCH AND COMMUNICATION OF THE UPMEUP SOCIAL EMPLOYMENT PLATFORM
Design and Strategic Communication to boost an employment platform in the SSE
We redesigned the brand, because another way of working is possible, and it must be shared.
Challenge
Defining the face, voice, and digital presence of a collective project.
We redesigned UpmeUp’s visual identity to make the social economy job portal engage with new audiences and feel relevant.
A brand that works on the web, in the app, in a story, or on a sticker. Modern, but values-driven.
Goal
To ensure the brand is understood, used, and loved.
We created a new visual universe from the ground up, adapting the digital experience, pitch decks, feeds, events, and even the stickers handed out in small towns.
All designed to speak to those seeking jobs with purpose, impact, and fair conditions.
The result
Proving that another way of working exists.
UpmeUp is a brand that supports, challenges, guides, and adds value.
Present in the digital world, and in the emotional one.
And it keeps growing, so that every day, more people can choose work with values.
Crafting a narrative that is relevant and connected to the moment.
Crafting a narrative that is relevant and connected to the moment.
Next project
Design and Strategic Communication to boost an employment platform in the SSE