Visual Thinking

OUR
STRATEGIC
BACKBONE

Our most powerful tool is a way of thinking.

We translate ideas into images so that concepts are better understood.

Visual Thinking makes us different. Drawing makes us think differently.

How?

From a complex perspective, moving away from labels and stereotypes.

See to understand.
Draw to create.
This is how we think.
This is how we do.

Visual Thinking allows you to transform a seemingly intricate idea into a clear visual outline, where every part is easily understood and connects to the whole. 

When a meeting threatens to be confusing or dense, Visual Thinking organizes the information into images, facilitating everyone’s participation and reducing misunderstandings. 

If your strategy is not understood or feels ambiguous, representing it visually helps illuminate the path, show priorities, and align the team around the same objective. 

After a key conversation, a visual resource serves as a shared memory that gathers the essential points and converts the words into tangible actions. 

Once you have transformed the complex into the clear, you won't want to leave it in a drawer.

We create visual maps that turn the invisible into the visible.

+ 254

Graphic Recordings.

+423

People Trained.

80%

Improved Information Retention.

Logo-42-Urduliz-Transparente

Graphic
Recording

Graphic
Recording

We listen. We give meaning. We draw. Live while everything happens. In a meeting, at an event. We capture the key ideas and convert them into a visual mural that stays with you when everything else has been forgotten. On paper or digital. In real-time or deferred.

Make it visual. Make it easy.